{"id":1880,"date":"2012-11-19T04:52:55","date_gmt":"2012-11-19T04:52:55","guid":{"rendered":"http:\/\/www.plantillas-powerpoint.com\/blog\/?p=1880"},"modified":"2012-11-19T03:55:48","modified_gmt":"2012-11-19T03:55:48","slug":"herramientas-analiticas-para-web-gratuitas","status":"publish","type":"post","link":"https:\/\/www.plantillas-powerpoint.com\/blog\/herramientas-analiticas-para-web-gratuitas\/","title":{"rendered":"Herramientas anal\u00edticas para web gratuitas"},"content":{"rendered":"<p>Si somos analistas web o propietarios de un sitio web, es posible que nos hayamos dado cuenta de lo importante que es entender y conocer el entorno de nuestro negocio. Web Analytics 2.0 necesita de un importante rol hoy en d\u00eda en cualquier empresa moderna, sitios web de comercio electr\u00f3nico e incluso en blogs personales. Aqu\u00ed vamos a ver herramientas de an\u00e1lisis para web gratuitas que podremos utilizar para rastrear y monitorear nuestras visitas.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.plantillas-powerpoint.com\/blog\/wp-content\/uploads\/2012\/11\/analytics-web.jpg\" alt=\"Herramientas anal\u00edticas para web gratuitas\" \/><\/p>\n<p>Cada herramienta tiene caracter\u00edsticas en com\u00fan, pero tambi\u00e9n algunas diferencias. Vamos a ver cu\u00e1les son las mejores herramientas de an\u00e1lisis gratuitas para Internet.<\/p>\n<h3>Google Analytics<\/h3>\n<p>Google Analytics es una de las herramientas m\u00e1s conocidas. Este producto pertenece a Google y era una buena decisi\u00f3n cuando comenz\u00f3 a ofrecerse el servicio de forma gratuita.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.plantillas-powerpoint.com\/blog\/wp-content\/uploads\/2012\/11\/analytics.jpg\" alt=\"analytics\" \/><\/p>\n<p>Podemos crear informes personalizados, acceder a an\u00e1lisis en tiempo real, utilizar al API en diferentes lenguajes de programaci\u00f3n y obtener una gran cantidad de datos. M\u00e1s informaci\u00f3n en <a href=\"http:\/\/www.google.com\/analytics\">www.google.com\/analytics<\/a><\/p>\n<h3>Piwik<\/h3>\n<p>Piwik es otra alternativa gratuita que podremos instalar en nuestro hosting si no queremos depender de Google Analytics. Cuenta con un c\u00f3digo abierto que podremos utilizar como herramienta gratuita para el an\u00e1lisis de nuestra web. Ofrece caracter\u00edsticas atractivas que podemos utilizar como es la segmentaci\u00f3n personalizada, variables personalizadas y muchas m\u00e1s capacidades de seguimiento con etiquetas de JavaScript. M\u00e1s informaci\u00f3n en <a href=\"http:\/\/piwik.org\/\">http:\/\/piwik.org\/<\/a><\/p>\n<h3>Open Web Analytics<\/h3>\n<p>Es tambi\u00e9n conocido como OWA, y es un c\u00f3digo abierto que podemos instalar y utilizar para analizar y seguir el modo en que los usuarios utilizan nuestra web. Cuenta con licencia GPL y ofrece distintas formas sencillas utilizando Javascript, PHP o REST. Tambi\u00e9n tiene un soporte integrado para el seguimiento de sitios web con marcos de gesti\u00f3n de contenidos como WordPress y MediaWiki.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.plantillas-powerpoint.com\/blog\/wp-content\/uploads\/2012\/11\/web-analytics-dashboard.jpg\" alt=\"dashboard mando cuadro\" \/><\/p>\n<h3>Yahoo! Web Analytics<\/h3>\n<p>Se trata de otra soluci\u00f3n de an\u00e1lisis equipada con paneles de gran alcance y flexibles que podremos utilizar para realizar un seguimiento y analizar nuestros sitios web. Esta es otra alternativa gratuita a Google Analytics que ofrece caracter\u00edsticas avanzadas como herramientas de segmentaci\u00f3n, API y funciones de gesti\u00f3n de campa\u00f1as.<\/p>\n<p>Para m\u00e1s informaci\u00f3n, no dude en consultar nuestro art\u00edculo original <a href=\"https:\/\/www.free-power-point-templates.com\/articles\/free-web-analytics\/\">Free Web Analytics Tools<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<a href=\"https:\/\/www.plantillas-powerpoint.com\/blog\/herramientas-analiticas-para-web-gratuitas\/\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.plantillas-powerpoint.com\/blog\/wp-content\/plugins\/thumbnail-for-excerpts\/tfe_no_thumb.png\" class=\"alignleft wp-post-image tfe\" alt=\"\" title=\"\" \/><\/a><p>Si somos analistas web o propietarios de un sitio web, es posible que nos hayamos dado cuenta de lo importante que es entender y conocer el entorno de nuestro negocio. Web Analytics 2.0 necesita de un importante rol hoy en d\u00eda en cualquier empresa moderna, sitios web de comercio electr\u00f3nico e incluso en blogs personales. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[477,605,604,564,566,603],"class_list":["post-1880","post","type-post","status-publish","format-standard","hentry","category-articulos","tag-analisis","tag-analisis-web","tag-analitica-web","tag-cuadros-de-mando","tag-reportes","tag-web-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Herramientas anal\u00edticas para web gratuitas<\/title>\n<meta name=\"description\" content=\"Web Analytics 2.0 realiza un importante papel hoy en d\u00eda en cualquier empresa moderna, sitios web de comercio electr\u00f3nico e incluso en blogs personales\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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